Ronaldo’s record for shirt sales can’t pay his transfer fees

Ronaldo may have already broken the record for the fastest selling shirt in PL history, but as we know, clubs only receive a relatively small % of the revenue. That said, when we are paying £2.5m per year, I wonder how much the club can pay off from Ronaldo 7 sales alone 🧐

According to @GiveMeSport on Twitter, Cristiano Ronaldo’s Manchester United shirt has broken a Premier League record for shirt sales, with the total spent hitting £32.5 million inside the first 12 hours.

It is set to become the most sold football shirt in 24 hours, beating Leo Messi’s PSG shirt But will the money go to united?

According to Dr Dan via BBC “The fee’s already been agreed between the manufacturer and the club,” says Dr Dan Plumley, who is a senior lecturer in sport finance at Sheffield Hallam University.

“So the shirt sales go to the manufacturer – or the majority of them [do].”

He says the club will get £5 per shirts at the absolute maximum – when the shirts on sale at the moment can cost fans up to £100.

Manchester United signed a 10-year deal with Adidas worth £750m in 2014 – the biggest kit deal ever seen in world football.

The exact details of the deal are kept private so we don’t know if United get a cut of shirt sales, but Dan says “it’s very unlikely that that would ever be above 10%”.


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